The Importance of Brand Protection for Businesses
A successful business strategy, market relevance, and a high level of reputation among peers can be summarized in two words: "successful brand." As intangible capital plays a decisive role in major companies, mechanisms that protect corporate values and standards become essential.
The Detrimental Effects of Counterfeit Products on Businesses and Consumers
Technological advances have made it easier to create substandard copies, resulting in a booming counterfeit market. The total volume of counterfeit goods has increased twenty-fold over the past forty years, from $30 billion to $600 billion.
Counterfeit sellers mislead buyers who cannot afford genuine products from famous brands. They use others' trademarks without adhering to production standards, compromising consumer safety and health. This unfair competition affects the right-holder company's reputation, leading to decreased consumer confidence and significant financial losses.
The Significance of Trademark Registration and Monitoring
Registering a trademark gives the owner exclusive rights to use it, allowing them to appeal to the court in case of infringement and offering opportunities for franchise network development. However, registration alone is not always enough for reliable business protection.
Trademark monitoring is crucial for stopping trademark infringement in cases of identical names, visually similar characters, or similar meanings or sounds. Monitoring allows for early identification and resolution of infringements, reducing legal costs and preventing reputational damage.
The Role of Brand Protection in Maintaining Customer Trust and Loyalty
A brand serves as a central resource in promoting products and services, enabling companies to differentiate themselves from competitors and form unique communication with consumers. The direct association between a trademark and product quality forms high brand expectations, consumer loyalty, and long-term profit stability.
By timely suppressing trade in low-quality products under its brand, a company builds trust with consumers and ensures their confidence in the chosen brand.
BrandMonitor: Comprehensive Brand Protection
BrandMonitor's AI algorithms continuously scan the web, identifying online sites, ads, and marketplace and social media accounts that engage in brand infringement.
- Blocked about 70,000 websites and more than 1,000,000 offers on marketplaces and social networks in the past year
- Violations displayed in a user-friendly personal account interface
BrandMonitor finds and destroys counterfeit goods offline, ensuring retailers never violate brands' rights again.
- Identified approximately 50,000 retail outlets selling counterfeit goods
- Conducts approximately 10,000 raids annually in conjunction with law enforcement
With BrandMonitor, brands can select the scope of work with a single click. Our work is financed from the funds recovered from offenders, ensuring effective brand protection regardless of budget allocation.
BrandMonitor removes counterfeit goods from the market and blocks their supply chains, making it impossible for brand infringers to continue operating.
- More than 40 IP counsels in different countries, well-versed in local law
- Partner network of over 150 IP counsels working simultaneously on brand protection
- 3,000+ mystery shoppers in 80+ countries monitor and shop around the market daily
The fight against counterfeiting takes place both online and offline, with BrandMonitor providing comprehensive brand protection to ensure businesses maintain their reputation and consumer trust.