Why Brand Protection Is Important For Business

A successful business strategy, market relevance, and a high level of reputation among peers can be summarized in two words: "successful brand." As intangible capital plays a decisive role in major companies, mechanisms that protect corporate values and standards become essential.

Technological advances have made it easier to create substandard copies, resulting in a booming counterfeit market. The total volume of counterfeit goods has increased twenty-fold over the past forty years, from $30 billion to $600 billion.

Counterfeit sellers mislead buyers who cannot afford genuine products from famous brands. They use others' trademarks without adhering to production standards, compromising consumer safety and health. This unfair competition affects the right-holder company's reputation, leading to decreased consumer confidence and significant financial losses.

Registering a trademark gives the owner exclusive rights to use it, allowing them to appeal to the court in case of infringement and offering opportunities for franchise network development. However, registration alone is not always enough for reliable business protection.

Trademark monitoring is crucial for stopping trademark infringement in cases of identical names, visually similar characters, or similar meanings or sounds. Monitoring allows for early identification and resolution of infringements, reducing legal costs and preventing reputational damage.

A brand serves as a central resource in promoting products and services, enabling companies to differentiate themselves from competitors and form unique communication with consumers. The direct association between a trademark and product quality forms high brand expectations, consumer loyalty, and long-term profit stability.

By timely suppressing trade in low-quality products under its brand, a company builds trust with consumers and ensures their confidence in the chosen brand.

Online Protection

BrandMonitor's AI algorithms continuously scan the web, identifying online sites, ads, and marketplace and social media accounts that engage in brand infringement.

Offline Protection

BrandMonitor finds and destroys counterfeit goods offline, ensuring retailers never violate brands' rights again.

Scalable Solutions

With BrandMonitor, brands can select the scope of work with a single click. Our work is financed from the funds recovered from offenders, ensuring effective brand protection regardless of budget allocation.

Global Protection

BrandMonitor removes counterfeit goods from the market and blocks their supply chains, making it impossible for brand infringers to continue operating.

The fight against counterfeiting takes place both online and offline, with BrandMonitor providing comprehensive brand protection to ensure businesses maintain their reputation and consumer trust.