Amazon is the most popular online retailer in the United States, with a turnover of $556 billion in 2022. The site amazon.com ranks among the top 10 most visited web resources globally, with 55% of Americans starting their product search on the platform. As Amazon's popularity grows, so does fraudulent activity, causing an estimated $323 billion in damages to companies annually.

There are several tools within the platform to protect your brand, including the Amazon Brand Registry, the Transparency Program, and Amazon Brand Gating.

The 130,000 brands on the brand registry have reported 99% fewer violations, according to Amazon data. The registry is a single platform for detecting possible violations with advanced monitoring tools, such as:

Amazon offers registered brands access to enhanced advertising capabilities.

Brand owners or authorized distributors can register with the Brand Registry. To do so, you must provide:

Amazon currently accepts trademark registrations from various countries and regions.

Amazon Transparency is a service aimed at detecting and removing counterfeit goods from the platform. This service allows Amazon to verify the authenticity of goods before shipping them to customers.

Brand Gating protects specific ASINs to prevent fraudsters from using your brand. To apply for Brand Gating, you need to register a trademark and provide evidence of counterfeit activity on the specific barcode you need to close.

Contact customer service by chat or phone to file a complaint against unauthorized sellers.

BrandMonitor constantly monitors all platforms, including Amazon, and provides customers with data found in monitoring through a personal cabinet. The system searches daily for new badges with counterfeit goods and ensures that sellers who have been found guilty of fraud do not create new badges with such goods.